This subsidy program supports Niseko Town's regional revitalization and employment creation by assisting entrepreneurs launching new businesses and existing operators expanding into new business areas within the town. Eligible applicants include individuals or corporations starting new operations in Niseko Town, as well as existing business operators entering new fields. Subsidy targets operational expenses such as machinery and equipment costs, facility improvements, advertising, and personnel expenses, with subsidy rates and maximum amounts varying by business type. Applicants must commit to establishing a business base in the town and maintaining operations for a specified period, with consultation support from the Chamber of Commerce being essential. Businesses contributing to Niseko Town's vibrancy and revitalizing tourism and regional industries tend to receive priority selection.