"MICE Promotion Project in the Islands" (FY2019)

This is a regional promotion subsidy aimed at attracting MICE (Conferences, Exhibitions, Incentive Travel, and Events) to island areas, boosting local economy and international competitiveness. Eligible applicants include tourism facilities, event planning companies, commercial and industrial organizations, and local revitalization bodies located in island regions. Eligible expenses include MICE hosting support, promotion planning and marketing activities, and facility improvements; specific subsidy caps and rates require confirmation in the detailed guidelines. MICE implementation must occur in designated island areas, with evaluation based on hosting track record and feasibility of attraction plans. As a new fiscal 2024 budget program, applicants should await official announcement and recruitment guidelines before preparing applications.